Senior Director, Marketing

About Sittercity

Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike. 

The Opportunity

We are seeking a dynamic and experienced Senior Director of Marketing to lead our marketing initiatives across performance, brand, and content. The ideal candidate will be a strategic thinker with a proven track record of driving growth and brand awareness in the tech industry. Reporting directly to the Chief Operating Officer, the Senior Director of Marketing will play a key role in shaping our marketing strategy and executing campaigns to achieve our business objectives.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention.
• Oversee all aspects of performance marketing, including paid advertising, SEM, SEO, email marketing, and conversion rate optimization.
• Lead brand development efforts, ensuring consistency and alignment with company values and positioning.
• Manage the creation and distribution of compelling content across various channels, including blog posts, social media, videos, and other digital assets.
• Collaborate closely with product, sales, and customer success teams to align marketing initiatives with business objectives and customer needs.
• Analyze market trends and customer insights to identify opportunities for innovation and differentiation.
• Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Manage a high-performing team of marketing professionals, providing leadership, mentorship, and professional development opportunities.

Qualifications:

• Minimum of 8 years of experience in marketing roles, with at least 5 years in leadership positions within the tech industry.
• Proven track record of driving measurable results through performance marketing campaigns and brand initiatives.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Looker, etc.).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Demonstrated ability to manage and inspire a team of marketing professionals to achieve ambitious goals.
• Experience working in fast-paced, agile environments with the ability to adapt to changing priorities and requirements.
• Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.

Recognized as one of the best places to work by Built In Chicago, we offer an inclusive, innovative, and fun environment that rewards passionate and curious individuals. You will receive the following benefits:

●  Support for flexible and remote working environments

●  Health, dental, vision, disability, life, and 401(k) matching

●  Sittercity membership, back up child/adult/elder care, and child care center discounts

●  Tuition assistance, college coach, and enhanced family support

Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, marital or familial status, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees.

#BI-Remote

Sittercity is thrilled to be recognized on @Hired’s 2021 List of Top Employers Winning Tech Talent! It’s been a tumultuous year but our commitment to prioritizing equity, efficiency, and transparency in the hiring process allowed us to continue to attract and hire amazing talent.