Growth Marketing Manager

About Sittercity

Sittercity, a Bright Horizons company, is a technology platform that’s reimagining the childcare industry. We aim to simplify the process of finding, hiring, and managing high-quality, trustworthy childcare. At Sittercity, you can help design and implement solutions that will transform a multi-billion-dollar industry, providing much-needed relief to parents and care providers alike.

The Opportunity

We’re looking for an ambitious, creative, and operational Growth Marketing Manager (Earned & Owned) to grow reach, engagement, and subscriptions across our owned and earned channels. You’ll build the content and distribution engine for high‑performing content and product updates across channels; assign tasks to the Creative agency and freelancers to create assets for distribution; and operate an AI‑assisted content workflow with human editorial review for safety, accuracy, and brand voice.

• Content creation & distribution calendar: Plan, create, and run the editorial + content production/distribution calendar across blog, site modules, newsletter blocks, and social; ensure every feature/seasonal moment is repackaged for impact.
• Organic social, influencers, UGC & community: Own channels and source, vet, brief, and task influencers/creators (contracts, deliverables, timelines); run reviews/ratings and social-proof programs that increase trust and conversion. Manage content approvals, usage rights and whitelisting.
• Influencer program ops: Maintain a lightweight pipeline for sourcing, vetting, negotiating, and contracting creators (with brand-safety checks). Standardize brief templates, content review checklists, and usage/whitelisting terms.
• Digital PR & link earning: Plan and pitch data‑led stories (leveraging caregiver/parent insights) to secure coverage and high‑quality backlinks.
• AI‑enabled content operations: Create prompt libraries and templates; automate content variants/repurposing; maintain human QA guardrails (brand safety, factual accuracy, voice).
• Agency, influencer & freelancer coordination: Assign tasks to the Creative agency and brief influencers/creators with clear messaging, hooks, formats, and success metrics; set SLAs, manage timelines, and QA deliverables. Handle product seeding, offers/codes, and creator payment/usage logistics.
• On‑site activation: Partner with Product PM to deliver on‑site assets (LP blocks, banners, microcopy) and maintain message consistency across surfaces.
• Lifecycle & referrals (partner): Collaborate with Lifecycle (email/SMS/referral) to amplify owned assets and close the loop on measurement.
• SEO support (partner): Coordinate with internal stakeholders on internal linking, schema‑ready content blocks, and refreshes that strengthen authority.
• Measurement & learning loop: Define KPIs (reach→CTR→CVR→subscriptions), own UTMs, and publish weekly read-outs. Include influencer performance (view-through, code/redemption), creative learnings, and next tests.

Qualifications

• 5–7+ years across owned/earned channels (social/community, content distribution, digital PR); marketplace or consumer services experience preferred.
• Proven success working with agencies and freelancers: writing briefs, setting timelines/SLAs, QA, and awareness of budgets.
• Hands‑on with GenAI content tools (prompt design, templates, guardrails) and human editorial review workflows.
• Strong analytics and experimentation chops (UTMs, dashboards, funnel analysis); comfortable in CMS tools and basic HTML.
• Excellent writing/editing and cross‑functional communication; calm under ambiguity, biased to action.
• Experience sourcing, briefing, and evaluating influencers/creators; comfortable with brand-safety reviews, and usage/whitelisting basics.
• Able to translate strategy into clear creator briefs (message, audience fit, format, CTAs, success metrics) and coach creators to on-brand outcomes.

Why you should join us

Recognized as one of the best places to work by Built In Chicago, we offer an inclusive, innovative, and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our [product and technology] in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. 

Salary and Other Compensation Disclosures

The annual starting salary for this position is between $100,000-$120,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and [xx] hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Perks:

• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts

Sittercity is committed to hiring a diverse workforce.  We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees.

This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA

This posting is anticipated to remain open until January 2026.